Who Are You
BRICS was founded in 2009 as a powerful grouping of emerging-market economies. The BRICS Business, Sport & Culture Festival uses sport and culture to promote peace, security, development and cooperation among BRICS countries — and to grow sport and culture across the BRICS nations.
Our Mission
We want to develop sport and culture with non-BRICS countries, especially African countries. Funds generated during this event will go toward developing youth sport, fighting drug abuse and youth unemployment, and helping flood victims in KwaZulu-Natal — while exchanging coaching experience and growing youth sport and culture.
Our Vision
BRICS’s aims and objectives are to promote peace, security, development and cooperation. The BRICS Business, Sport & Culture Festival uses sport as the vehicle to achieve these goals across the BRICS countries.
The BRICS Business, Sports and Culture Festival is organised by a highly experienced team of experts across sport, arts, entertainment and communications — led by Dr Musa Mdluli.
Dr Musa Mdluli
Representative of International Alliance of BRICS Strategic Projects in South Africa, President of Spartak Durban F.C., and President of Restaurant Sports in South Africa.
Prakash Sharma
Fluent in English, French, German, Italian, Spanish, Chinese, Portuguese, Russian, Arabic and Japanese. A distinguished figure across the global film industry, international event management, and asset, wealth and portfolio management, and a recognised elite expert in debt financing, funding and investment. Vice-President of a finance company, Vice-Chairman of an investment and commercial bank, and President of the Investors Club. An active contributor to the United Nations NGO community supporting international cooperation and economic development.
Mrs Larisa Zelentsova
President of the International Alliance of BRICS Strategic Projects.
Dr Salem Almazaini
Founder of the BRICS International Football Alliance (BIFA+).
Mr Sihle Bam
Chief Executive Officer of Khuphuka Airways.
Dr Jomo Sono
South African football club owner, coach and former professional footballer.